Why Cold-Pressed Juice?

What’s so great about cold-pressed juice and why is it better than traditional juice? It’s the way we make it and the high-tech machinery we use. A centrifugal juicer is one of the most common methods of juicing, it’s rotating blades extract juice from your fruits and vegetables. The downside with this is the blades generate heat, which damage the vital nutrients we want to preserve!
We use a commercial juice press, more specifically the Good Nature X1. This hydraulic press crushes and presses the fruits and vegetables, allowing the juice to be extracted in its purest form with no heat and oxidation. This way we preserve those vitamins, minerals and enzymes we want and our bodies need.
2-3 pounds of fresh fruits and vegetables go into every 354mL bottle of Well Juice.
Drinking cold-pressed juice is the most natural and quickest way to increase your consumption of raw fruits and vegetables. It sends a rush of crucial nutrients and enzymes to your overworked organs and promotes beautiful skin, better digestion and improved energy!
Aside from the fact that our juice is raw, cold-pressed and free of any additives and preservatives it’s also unpasteurized. Pasteurization is a process whereby something meant for human consumption (like juice) is brought to a really high temperature for a short period of time and then immediately cooled down. During this process, chemicals are applied to all produce being used in a juice to ensure bacteria doesn’t form during packaging. This heat is used to eliminate harmful bacteria but also removes several good bacterias in the process. Because there’s zero-heat extraction in our process, the valuable enzymes and vitamins are preserved, but for a shorter period of time, hence the shorter shelf life.
Not convinced? Just try one of our juices and you’ll be hooked. You’ll also take comfort in the fact that they’re truly all-natural. Don’t be tricked by labels that read “all-natural” - there are no regulations around this and anything can be deemed “all natural”. You’ll appreciate the transparency of our products, for example, Well Played Ingredients: apple, pineapple, cucumber, mint. We don’t add any sugar or preservatives to our products. Just fresh, nutrient packed, delicious juices to improve your quality of life!
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